After a year of no sales in Japan, Honda has finally decided to end production of the e in the United Kingdom and Europe.
Although it has only ever been sold in Japan and Europe, the little electric city car has been on the market since 2020.
According to yesterday’s news story on TopGear.com, Honda verified the adjustment.
In2020, we got behind the wheel of a Honda e and were pleasantly surprised by how nice it was to drive. In addition, we determined that the US market would be quite resistant to a product with a price tag of about $40,000 and a practical range of approximately 100 miles.
Top Gear reports that Honda has confirmed its decision to terminate production of the city vehicle and close order books, suggesting that the company has reached a similar conclusion in Europe and Japan. “Many new customers to the brand with its distinctive design, advanced technology and trademark Honda driving dynamics.” The brand informed Top Gear that the e had met its aim.
Although smaller, more fuel-efficient city automobiles are more popular in Europe than in the United States, we imagine that the relatively high price and limited range make them difficult to sell to real customers in that region.
It’s unfortunate to see the e go because it was a fresh model, not only batteries crammed into preexisting structures; it also had a cute face and an infectiously positive attitude. To maximize the space savings afforded by an electric motor, the e featured a unique rear-drive architecture. Even though we were never lucky enough to see them whirling about our streets, we will nonetheless mourn their departure.
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